A subsidiary of Trapper Media Group, one of Malaysia’s leading home-grown media communications agencies, PARGAME has been appointed on a 5-year contract by the Malaysian Golf Association (MGA) in partnership with its GoGolf Programme to oversee the programme’s media and event offerings, PARGAME sets out to give advertisers and marketers the ability to reach 2.1 million golf enthusiasts of whom, more than half a million of them are high-net-worth individuals across its growing network of golf clubs throughout Malaysia.
Group CEO and Founder of Trapper Media Group, Sivanathan Krishnan says “it’s an honour and privilege to be part of a vibrant endeavour to fill the void in the out-of-home scene with the launch of Malaysia’s first Golf Course Advertising Platform, a one stop center to enable advertisers to reach over 70 golf clubs in Malaysia. On average per year, there are around 1.7 million golf rounds being played around the country. And in a flight of 4, that’s close to 7 million eye balls that should not be missed out by advertisers. Advertisers get to reach these target consumers in an uncluttered and unfettered situation for 4 to 6 hours…. READ MORE
Enclosed is a photograph of partners MGA and Trapper Media Group officiating the Launch of the Golf Advertising partnership.
From left to right are: Datuk Ishak Mohd Esa – General Manager of MGA, Mr. Andrew Bryan Perera – Honorary Treasurer of MGA and Chairman of GoGolf Programme, Dato’ Zulkifli Dato’ Ismail – Honorary Secretary of MGA, Mr. Sivanathan Krishnan – CEO of PARGAME and Group CEO of Trapper Media Group.